Beyond looking great, how can Christmas lights benefit my business?
Christmas lights may boost sales. As Chad Brooks of BusinessNewsDaily reports, when U.S. restaurant chain Golden Corral installed Christmas lights on a portion of it’s over 500 stores spanning 40 states, it saw a sales increase of 4 - 5 percent compared to stores that didn’t put up lights.
“Multicoloured lights seem to make more of a difference than white ones. In the program's test last year, the restaurants with multicoloured lights outperformed those that had hung only white lights.”
Further, Christmas lights are an important part of a great storefront display. An LED Christmas light display is a key component of creating “a fresh first impression” with customers. Christmas lights give your business a festive look without distracting from your product offerings.
When should I install my Christmas light display?
Mid-November is the perfect time to book your Christmas light display setup. As Candace Derickx writes on her blog Life in Pleasantville, a few days after Remembrance Day is an ideal time to start turning on your Christmas lights.
In fact, some people find is disrespectful to those who fought for our country to start celebrating Christmas any earlier than the 12th. However, if you wait any longer, you may miss out on some the commercial benefits of having a great lights display.
Is paying for a professional installation worth it or should I just put up my lights myself?
Professional Christmas light installations will certainly cost you a bit more, however, a professional installation offers some key advantages:
Peace of mind: A good installation company has fully insurance coverage in case anything goes wrong during the installation process. Without liability insurance and workers' compensation insurance, you could be headed for problems if there were ever an accident while putting up your lights.
Further, most companies can sell you lights directly and warranty any lights purchased through them. This means you’ll never have to worry about spending hours out in the cold trying to fix a defective set of lights.
Quality: No one want to look at a poorly set up Christmas light display and a good installation company will make sure you get a light setup you want to show your friends and family.
Information about Bowscapes’ residential and commercial Christmas light offerings is availible here.